Street Signs Policy

Street Signs Document No: CPL260.3
Approval Date: 28 October 2008
Approved By: Council
Review Date: October 2011
Responsible Officer: General Manager City Services Expiry Date: N/a
Version No: 01
Authorising Officer: Chief Executive Officer

1. Purpose

  • To establish guidelines and principles for the management of street and other directional and information signs

  • To facilitate:

    • The application of equitable and reasonable principles when determining the allowance and placement of street signs.

    • The regular and progressive review of street signs throughout the City to reduce irrelevant and outdated signage.

  • To ensure:

    • The orderly maintenance of signage for streets and public facilities throughout the City.

    • Consistency in street sign design and placement.

    • The provision of street signs which facilitate public safety and assist in the efficient and easy identification to public amenities and locations, including directions to service and community facilities.

    • That directional signage does not create a traffic hazard.

    • That directional signage complies with the Australian Standards and any relevant Vic Roads traffic engineering requirements.

  • To provide for the removal of any non conforming street sign.

  • To clearly identify facilities that may qualify for directional signage and the conditions under which they may be permitted.

  • To facilitate and encourage the provision of tourist related signing at street intersections.

2. Scope

This policy deals with the processes for determining the placement, type and design of street signs. It covers information signs including street signs, tourist signs, directional signs and service signs. The policy is to apply to signage on street poles under Council’s jurisdiction in streets within the City. Additionally, the policy relates to tourist signage to individual tourist attractions within the municipality; and to services signage, ie, signs to facilities provided primarily for the travelling public or which are likely to be sought by travellers or by strangers to a district.

3. References

  • Guidelines for Tourist and Services Signing on Roads in Victoria, Tourism Victoria and Vic Roads, Feb 2009.

  • Australian Standard 1742-6, Manual of Uniform Traffic Control Devices, Part 6: Service and Tourist Signs for Motorists.

  • Australian Standard 1743, Road Sign Specifications.

  • Australian Standard 1744, Standard Alphabets for Road Signs.

  • Australian Standard 2342, Development Testing and Implementation of Information and Safety Symbols and Symbolic Signs.

  • Vic Roads Traffic Engineering Manual, Volume 2.

  • Local Government Act 1989.

4. Definitions

  • ‘Advance Sign’ means a sign providing motorists with advance information of an upcoming tourist attraction or service.

  • ‘Built Up Area’ means an area with substantial development generally defined by the limits of a speed limit other than the relevant open road limit (100 or 110 km/h).

  • ‘Designated Road’ means a road which has either a designated number within the Statewide Route Numbering Scheme or a road which is part of a designated tourist drive.

  • ‘Freeway’ means, generally, a road which is classified as an ‘M’ road under the Statewide Route Numbering Scheme.

  • ‘Gateway Sign’ means a sign located at the entrance to a town, city or suburb which promotes tourist activities in the area by providing motorists and visitors with information regarding local tourist attractions or services and the availability of visitor information.

  • ‘Roadside and Public Facilities’ means facilities other than roadside establishments, including rest areas or truck stop areas and associated facilities (toilets, picnic area etc), or other facilities such as telephone or emergency medical services.

  • ‘Roadside Establishment’ means a commercially operated establishment catering for travellers in respect of meals, refreshments, fuel or accommodation.

  • ‘Services Sign’ means a sign covered by the services sign provisions of AS 1742-6.

  • ‘Street’ means a ‘road’ as prescribed in the Local Government Act 1989.

  • ‘Street Name Sign’ means a sign denoting the name of a specific street within a built up area.

  • ‘Tourist Attraction’ means a commercially operated attraction or establishment catering primarily for tourists for which a charge may or may not be levied.

  • ‘Tourist Sign’ means a sign covered by the tourist sign provisions of AS 1742-6.

5. Council Policy

5.1. Introduction

  • Council is committed to providing effective traffic management systems throughout the City and to providing strategies that contribute to the amenity and character of a living environment for its community. A key element of these commitments is to ensure the provision of clear and effective directional street signage.

  • In summary, this policy promotes high quality directional signage throughout the City designed to help people find their way throughout the area and to direct both residents and visitors to major attractions, public facilities and support facilities such as shopping centres, accommodation facilities and emergency services.

  • The policy is also designed to provide guidance and instruction as to the provision and placement of directional signage which is clear, logical and readily understood, providing for standardised signs which are of consistent colour codings.

  • The policy places particular emphasis on the planning and erection of tourist facility signs which provide guidance for the local community and visitors who are unfamiliar with the Geelong Area.

5.2. It is the policy of Council that it will provide:

  • Street name signage at all roadway intersections and other street locations as deemed appropriate.

  • Gateway signage to Geelong and the other townships and major suburbs within the City and to the major precincts, such as the CBD, Steampacket Place and the various township retail/commercial centres, which convey the tourism themes and public amenities of each township and precinct.

  • Pedestrian oriented signage strategically placed throughout each designated area guiding visitors to key attractions/facilities within each area.

  • Directional signs throughout the municipality identifying all shopping centres and parks and reserves, providing the name of the centre/reserve and symbols representing available public facilities.

  • Directional signs throughout the municipality, provided primarily for the travelling public and visitors, identifying facilities such as toilets, emergency services, churches, accommodation houses, specific tourist attractions, and caravan parks and camping grounds.

  • It will progressively remove any old street and directional signage that is not compliant with this policy and replace it with signage consistent with the provisions of this policy.

  • The provision of Tourism Victoria’s “Tourist Signing Guidelines” document be supported in terms of the quality, design and standard of all tourist attraction signage.

  • It will bear the installation and maintenance cost of all street name signage and public amenity signage, including gateway signage, less any available Tourism Victoria funding.

  • The proponents of any new specific tourist attraction or acceptable commercial facility signage bear the full cost of installation and maintenance of these signs, less any available Tourism Victoria funding.

5.3. Further to the above principles:

  • Council will encourage tourism operators to promote their product through appropriate identification and directional signage.

  • Council will ensure that directional signage does not create a traffic hazard, either through size, design or placement.

  • Council will enhance the visibility and effectiveness of individual signs and the overall amenity of the City’s roads by rationalising directional signage.

  • Council will ensure that all directional signage complies with any relevant Australian Standards and any relevant Vic Roads Traffic Engineering Manual.

  • Council will provide and encourage the provision of attractive tourism signage which helps to persuade visitors to stop and explore the attractions and resources the City has to offer.

  • Council will facilitate and encourage co-operation amongst tourism operators to work together to provide an integrated tourism attraction, through the provision of themed route directional signs.

5.4. Criteria

It is the policy of Council that when considering any proposal or application for directional signage, the following basic criteria will be taken into consideration:

  • In the case of tourist attractions, whether tourism is a core business activity of the attraction and whether the attraction complies with the criteria for tourist attractions set out in the Guidelines for Tourist and Services Signing on Roads in Victoria.

  • In the case of services facilities, whether the facility is providing primarily for the travelling public or is likely to be sought by travellers, and whether the facility complies with the criteria for services facilities set out in the Guidelines for Tourist and Services Signing on Roads in Victoria.

  • In the case of community facilities, whether the facility is likely to be sought by strangers to the district, and whether the facility complies with the criteria for community facilities set out in the appropriate Vic Roads Traffic Engineering Manual.

  • Whether the signage is necessary to help people not familiar with the area to find their way.

  • Whether good maps/street directory in combination with a clear system of street names and numbering are the most appropriate aids to locating the facility.

  • Whether the facility/attraction is a significant attraction in the Geelong area that warrants special treatment.

  • That sandwich board signage be permitted on the nearest main or arterial road where a tourist or community facility is removed from the arterial road system. This would apply to facilities that are likely to be sought by strangers to the area and, in addition to those facilities listed for approval, would include schools, aged care centres, cemeteries, crematoriums and funeral parlours and facilities of recognised tourist benefit.

5.5. Further to the principles in 5.3 above:

  • Three approval categories for signage will apply as follows:

    • Category 1 in which signage is permitted ‘as of right’, provided any conditions listed are complied with;

    • Category 2 in which signage may be permitted subject to compliance with conditions listed;

    • Category 3 in which signage is not permitted. 

  • Tourism signage will as far as possible take into account any relevant requirements of Regional Tourism Development Plans.

  • This Street Signs policy will be referred to the Regional Tourist Signing Committee (RTSC) for information and acknowledgement.

  • Any application for discretionary tourist signs received by Council will be referred to the RTSC for consideration within agreed timeframes.

  • The Directional signage elements of this Streets Sign policy will be referred to Vic Roads for agreement and adoption, with the Council delegated authority for approving directional signage proposals and applications under the provisions of the policy.

  • All signage applications will be listed in a register prior to assessment and that unsuccessful applicants be advised immediately that their proposal is prohibited.

  • Specific sign design standards and sign placement standards will be determined in accordance with the provisions  contained in the Vic Roads Traffic Engineering manual.

  • The seven different types of tourist signs as prescribed in the Tourism Victoria publication Guidelines for Tourist and Services Signing on Roads in Victoria will be the tourist signage type categories used for sign approval considerations. These are Gateway, Advance, Intersection, Position, Reassurance, Route and Sandwich Board signs.

5.6. This policy will be reviewed every two years.

6. Quality Records

Quality Records shall be retained for at least the period shown below.

Record Retention/Disposal Responsibility Retention Period Location
Street Signs File G240-06-01 Corporate Records   Corporate Records

7. Attachments

  • Nil


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Page last updated: Wednesday, 13 September 2017