Certainty and consistency for Central Geelong business owners

Wednesday, 10 June 2020

Central Geelong business owners now have more certainty as the region responds to and recovers from the COVID-19 crisis.

Council last night authorised the City’s CEO to extend membership of the Central Geelong Marketing Committee’s business representatives to 30 June 2021. Their two-year term was about to wrap up at the end of this month.

Given many CBD businesses have temporarily closed or changed their service models due to state coronavirus restrictions, the extension will provide consistency through the response and recovery phases. The committee works to market, promote and activate Central Geelong and programs are being developed to encourage people back into Central Geelong.

In April this year, council resolved to pay $283,907 in financial support to the 1,482 local businesses who pay the Central Geelong Special Rate, which funds the Central Geelong Marketing Committee.

The funding was part of council’s most recent business support package during the pandemic and covers a quarter of the annual special rate, which raises $1.13 million each year to allow the committee to develop and implement programs that support Central Geelong’s activation. More than $20 million of total economic output per year is created from these activities, supporting over 30,000 jobs within the city centre.


Councillor Stephanie Asher - Mayor

Extending the membership for the current committee is just another way council is working to provide stability and confidence for Central Geelong businesses.

Bringing people back into the CBD and stimulating the region’s economy are major priorities for council, which have featured heavily in previous coronavirus support packages and the Draft 2020-21 Budget. We’re currently working on a medium to long-term support package to support business and the broader community, so stay tuned.


Councillor Peter Murrihy - Chair, Central and Civic Geelong portfolio

Now’s not the right time to have a changeover in the committee, due to the current climate and restrictions on business as a result of COVID-19.

Council has full confidence in the members and I look forward to seeing how they can continue to support the Central Geelong business community through the epidemic.





Page last updated: Wednesday, 10 June 2020

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