Creativity drives culture

The Greater Geelong community values

  • The contribution of the arts to community vibrancy, diversity, and inclusiveness;
  • Spaces that support and celebrate local artists through public exhibitions;
  • Modern facilities that allow the region to host world-class events;
  • Start-ups and innovation;
  • Involvement with local art, music, heritage, contemporary culture and Wadawarrung culture;
  • Preserving our heritage and encouraging creative design.

Success will be achieved by

  • Investment in a diverse range of local community festivals and events;
  • Development of creative industries and a culture of thinking outside-the-square;
  • Attracting creatively oriented and artistic industries to the region;
  • Creative re-use of heritage assets.


Mountain to Mouth (M~M) biennial extreme-arts walk

Latest project


Launch of Wangim Walk

Geelong waterfront’s new public pier has been named Wangim Walk. Wangim is the Wadawurrung language name for boomerang. For Wadawurrung people the boomerang was used for hunting and physical activity.

Stretching into Corio Bay, Wangim Walk is part of a wave attenuator that will protect boats moored at the new-look Geelong Safe Harbour, and is expected to open later this year.

It is the signature piece of stage one of the $40 million redevelopment of the precinct, a project that will modernise the Royal Geelong Yacht Club site and open it up to widespread public use.

The name Wangim Walk was chosen after about 250 entries were submitted to a competition by readers of the Geelong Advertiser.

The Royal Geelong Yacht Club — the city’s oldest sporting organisation — said the name celebrated the rich culture and heritage of Geelong’s first peoples.

For more information, visit the Geelong Advertiser website.





Measures of success

Indicator Current data

Arts and culture participation – Increasing the percentage of the community actively participating in arts and cultural activities.

Source: To be determined
Measure to be determined

Creative occupations – Increasing the percentage of the workforce employed in creative occupations.

Source: Census of Population and Housing, Australian Bureau of Statistics. Frequency of data: Every five years
4.75% (2016)
4.26% (2011)

An innovation economy – Greater Geelong rated in the top 200 of the Global Innovation Cities Index.

Source: Innovation Cities™ Index, 2thinknow. Frequency of data: Every two years
Geelong 326 (2018)
Geelong 334 (2016–17)
Geelong 328 (2015)

New businesses – Increasing the number of innovative start-ups in the cityregion.

Source: To be determined
Measure to be determined