A destination that attracts local and international visitors

The Greater Geelong community values

  • The city–region’s potential to be a destination that attracts local and international visitors;
  • Sharing and promoting Greater Geelong’s unique location and natural assets.

Success will be achieved by

  • A diverse range of accommodation options for visitors;
  • A local international airport;
  • Capacity for large ships to dock in Corio Bay;
  • The ability to host large conventions;
  • Securing world class events and entertainment.


Cadel Evans Bike Race on Thirteenth Beach Road

Latest project


RONE in Geelong

Geelong Gallery is proud to announce RONE in Geelong.

Acclaimed for his major transformations of abandoned spaces worldwide and his sell-out installation, EMPIRE, at Burnham Beeches in 2019, RONE returns to his hometown of Geelong with his first survey exhibition and a unique and immersive experience set to delight audiences.

Over the last 20 years, RONE has built an exceptional reputation for large-scale wall paintings and entrancing installations that explore concepts of beauty and decay.

Geelong Gallery’s presentation will include the first comprehensive solo survey of the artist’s career from early stencil works and street art, to photographs that document his transformation of abandoned spaces (one of which will be brought to life in a 3D recreation, commissioned for this
exhibition).

For more information, visit the Geelong Gallery website.



View all previous projects


Measures of success

Indicator Current data

Number of visitors – The total number of visitors to the city-region increases by 2.1% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
 5.1 million (Oct 2017–Sep 2018), which is similar to the same period last year.

Visitor expenditure – Expenditure by visitors to the city-region increases by 3.8% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
 $936 million (Oct 2017–Sep 2018), which is similar to the same period last year.

International visitors – International overnight visitors grow at a rate of 4.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
 52,600 (Oct 2017–Sep 2018), which is a 6.0% decrease compared to the same period last year.

Domestic visitors – Domestic overnight visitors grow at a rate of 1.9% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
 Almost 1.3 million (Oct 2017–Sep 2018), which is a 12.2% decrease compared to the same period last year.

Tourism employment – Tourism employment increases 1.6% per annum.

Source: Tourism Greater Geelong and The Bellarine. Frequency of data: Annually
 Estimated 5906 jobs in 2017–18, up 13.9% from the estimated 5185 jobs in 2016–17.


Tell us your Clever and Creative story!

We would love to hear from people about their individual or organisational work, and how it is contributing, or will in future contribute to the city-region’s clever and creative future.

Tell us your story