Visitors to the Geelong Waterfront can now see our unique bollards in a new light with the launch of the
Augmented Reality app, Activate Geelong.
By downloading Activate Geelong in the App Store or Google Play, anyone
with a smartphone can see the bollards at six sites moving, singing and dancing
and hear its unique story.
Those chosen to be included in the
exciting new collaboration include:
- the Volunteer Rifle Band next to the
- Bathing Beauties at Eastern Beach
- the Sea Captain, Steam
Captain Sailor and Woman at the end of Cunningham Pier
- the Yacht Club Lady and
- Town Bath Swimmers’ Club Lifesavers at the end of Bellarine Street.
Tourism Greater Geelong and the Bellarine have
partnered with Marc-O-Matic and Virtualex to deliver the art and technology
The project has been funded through the Victorian
Government’s Regional Events and Innovation Fund via Visit
Victoria. Geelong’s bollards have been a beloved icon of the waterfront
precinct for more than 20 years.
Each one represents a significant character or piece
of history for the local area. The project has seen the animation of artwork
combined with stories and interpretation of each bright costume and lively
The Augmented Reality brings the static bollards to
life, presents historically accurate information and creative stories about who
they are why they are significant.
This project takes the bollard trail beyond a quirky
selfie opportunity to a genuinely engaging visitor experience that is rich with
the stories and history of Geelong.
To find out more, please visit the introduction page for this app on the Tourism Greater Geelong and the Bellarine website.