Choose water this summer

Thursday, 10 January 2019

The “Choose Water This Summer” Campaign is a collaboration between G21 (Geelong Regional Alliance), councils, and partners in the South West Victoria region:

  • City of Greater Geelong
  • G21
  • Barwon Health
  • Colac Area Health
  • Golden Plains Shire
  • Borough of Queenscliffe
  • Hesse Rural Health
  • Colac Otway Shire
  • Surf Coast Shire
  • Barwon Water and
  • Bellarine Community Health.

The G21 region has a population of approximately 324,067 people and includes five municipalities:

  1. Colac Otway
  2. Golden Plains
  3. Greater Geelong
  4. Queenscliffe and
  5. Surf Coast.

The G21 Health and Wellbeing Pillar has a commitment to encouraging regular physical activity and healthy eating. More specifically, the working group focussing on Water & Sugar Sweetened Beverages (SSBs) have committed to increasing water consumption and reducing consumption of sugary drinks across the region.

The aim of the campaign is to utilise social media platforms, as well as various communication tools to encourage water as the drink of choice in the G21 region this summer, and promote health and wellbeing by encouraging and supporting healthy behaviours.

Why is water the best drink for good health?

Water is the best choice for keeping the body hydrated. It has no added sugar, no kilojoules and is not fizzy, so is much better for your teeth and the waistline. Soft drinks are highly acidic and this, along with high levels of added sugar, can damage teeth and lead to tooth decay.

Drinking soft drinks and other drinks with added sugar, can lead to putting on excess weight or becoming obese, and this may increase the risk of developing type 2 diabetes, heart disease and some cancers (ABS 2014).

Keeping the body hydrated is essential for good health. Dehydration can lead to feelings of tiredness, thirst, weakness, lethargy, the senses become weak and psychological reaction times will be impaired.

Water is the best choice for hydration and therefore swapping sugary drinks for water can help to improve health and wellbeing for everyone (WHO 2015).

Recent data published in our Municipal Public Health and Wellbeing Plan 2018-2021 indicated that approximately 35 per cent of Greater Geelong adults drink SSBs daily, once or several times per week, and as a population Greater Geelong consume less water than the recommended amount per day (City of Greater Geelong, 2018).

Key messages

  • Choose water this summer
  • Water is the healthiest option
  • Stay healthy, stay hydrated
  • If you are concerned about your weight or wanting to stay at a healthy weight, every soft drink you drink adds excess kilojoules. Swap from soft drink to water to reduce your kilojoules to zero!
  • Being a healthy weight can reduce your risk of developing chronic diseases like diabetes and heart disease.
  • Drink water to look after your teeth. Soft drinks are acidic and can cause tooth decay. Diet soft drinks are just as acidic, therefore have the same effect on tooth decay. Choose water to keep your healthy glowing smile!
  • Hydration helps improve energy levels and brain function.
  • Save money – water from the tap is free so every time you choose water you save money!
  • Water helps to maximize physical performance - water is the best drink for re hydrating while playing all sport activity lasting less than 90 minutes. Sports drinks are only useful if you are exercising at an elite sports level (extreme marathon etc) for 90 minutes or more, so choose water during most sports activities.
  • Consumption of sugar is at an all-time high – soft drinks can contain around 16 teaspoons of sugar in a 600ml bottle!

How you can get involved

  1. Utilise key messages when posting on social media using example #hashtags and social posts:
    • #choosewater
    • #choosewaterthissummer
    • #makehealthychoicesthissummer
    • #sugarfreesummer
    • #stayhealthystayhydrated
    • #ditchthesugar
    • Social media post examples

      Did you know that excess sugar consumption can lead to weight gain? Make healthy choices & choose water this summer. #sugarfreesummer

      Beverages sweetened with both sugar and artificial sweeteners are acidic. Frequent consumption can contribute to the erosion of tooth enamel, a major factor in tooth decay. #choosewaterthissummer

      Did you know that high sugar intake and being overweight or obese can place strain on key organs such as the heart and kidneys? #makehealthychoicesthisummer

      Did you know that water is essential for brain function and can improve physical performance? #choosewaterthissummer

      A regular 375mL can of soft drink can contain up to 10 teaspoons of sugar, and 600ml sports drinks contain 9 teaspoons of sugar. #sugarfreesummer #makehealthychoicesthisummer

      Did you know that water is essential for brain function and can improve physical performance? #choosewaterthissummer,/

      The Australian Dietary Guidelines promote drinking plenty of water daily, and limiting consumption of sugar sweetened beverages. #sugarfreesummer

      Did you know that dehydration can lead to tiredness, confusion, headache and lethargy? Drinking enough water every day is the best option to keep the body hydrated. #stayhealthystayhydrated

  2. Download the graphic assets
  3. Download our social media toolkit

Need to know more...

For more information on Sugary Drinks go to:

Page last updated: Wednesday, 18 December 2019