Quotes attributed to Mayor Stephanie Asher:
The Geelong region now stages an incredible range of major events, and from this weekend until the end of summer there will be something that appeals to absolutely everyone.
The weekend ahead is a perfect showcase of the variety our annual events calendar offers.
The Portarlington Mussel Festival and A Day on the Green at Mt Duneed Estate are both world class events, and likely to attract around 20,000 people each.
Further ahead, we’re looking forward to two of Geelong’s largest and most popular annual events, the Festival of Sails and Cadel Evans Great Ocean Road Race, which each inject around $10 million into our local economy.
The Vic Open at 13th Beach in early February continues to win plaudits as one of the most innovative and spectator-friendly golf tournaments in Australia. And our upcoming calendar also features the Great Australian Beer Festival in Johnstone Park, Geelong-Korea baseball matches, Oceania and World Masters sailing championships, the IronMan 70.3, and our annual Australia Day celebrations on the waterfront.
These events give family and friends a reason and a place to spend time with one another, strengthening our community’s sense of togetherness and pride.
They’re really important for local business and employment, with the influx of visitors meaning increased trade for our hotels, food and drink venues and retail outlets. Plus they bring national and international exposure to our region through TV and media coverage.
For our tourism industry, our summer major events are vital because they give visitors a reason to continue coming here after the peak Christmas-New Year period has finished. Many people have gone back to work now, but they will keep returning on weekends because there is so much to do.
The City of Greater Geelong is proud of the support it provides to events via Geelong Major Events sponsorship.
As the Tourism Greater Geelong and the Bellarine 2019-2022 strategy highlights, there is a need for more guest rooms in the region, specifically four- and five-star hotels in Geelong and more accommodation options on the Bellarine, to support our major events. These extra rooms would give us greater ability to convert our high number of day-trippers into overnight visitors, increasing their contribution to the local economy.