At the National Wool Museum, you will discover why fleece from Australia's sheep was at the heart of our economy for nearly 200 years.
Since the arrival of sheep with the First Fleet in 1788, the wool industry has dominated our economy, our agriculture and our reputation as a quality wool-growing nation throughout the world.
Geelong is a city synonymous with wool and the wool industry – sheep farming began here in 1835 and the first of many woollen mills opened here in 1868. For many years the city was known as the 'wool centre of the world'.
Two hundred years later, in 1988, the National Wool Museum was established as Australia’s only comprehensive museum of wool.