Parking innovations take effect

Monday, 2 December 2019

A range of initiatives aimed at creating a more efficient and dynamic car parking system in central Geelong has taken effect from Monday.

The City has introduced innovations such as a free parking trial in two-hour zones, a new pay-by-phone application, pay-by-plate methodology and licence plate recognition.

From Monday, motorists in central Geelong have access to:

  • A ticketless parking system, which removes the need to display tickets in your vehicle and eliminates more than two million paper tickets annually;
  • A free 30-minute period in two-hour parking zones on weekdays (effectively providing a minimum 25 per cent discount);
  • An award-winning parking app by leading provider EasyPark.

The creation of a ticketless system follows the adoption of licence plate recognition (LPR) technology.

While tickets have been removed from meters, printed receipts remain available.

If motorists need to check how much time remains on their parking session, they can input their vehicle registration into any City meter in central Geelong.

The LPR technology also shifts the City’s existing manual monitoring to a digital environment.

It creates a safer and more efficient process for City employees, who won’t have to walk from car to car to view tickets.

The new system will identify via the licence plate data if a vehicle has paid or overstayed in the parking bay.

Reviewing licence plate details to monitor parking turnover is a long-established and legal process.

Similar technology is being used in numerous cities overseas and in Australia, including Melbourne, Warrnambool, Brisbane, Byron Bay and Gold Coast.

The LPR technology also allows us to effectively introduce a free parking trial in central Geelong two-hour zones from Monday.

The trial takes effect only in 2P zones, as it aims to encourage a higher number of short-term visitors to central Geelong.

Motorists will choose the total time they plan to stay, via a parking meter or app, and the system will automatically reduce the fee by 30 minutes.

The City is also providing more payment options for motorists through the introduction of the EasyPark app.

Used in more than 1300 cities across 15 countries, the EasyPark app allows users to bypass the parking meter and conduct remote up-to-the-minute transactions.

Motorists will also be able to transfer parking fee credit to another parking bay within the same central Geelong parking zone.

Usage fees for the EasyPark app apply. More information can be found on the EasyPark website.

Existing options, such as coins, card and the EziCom app, will continue without change.

More information on the City’s parking innovations, including answers to frequently asked questions, can be found on our parking page.

Councillor Kylie Grzybek - Deputy Mayor and Chair, Transport and Connections portfolio

The new system is a noticeable change and might take our community some getting used to, but we’re confident it will produce a more convenient parking experience.

We’re especially excited by the introduction of free 30-minute parking in 2P zones, which we hope will encourage more short visits by people looking to enjoy everything on offer in our CBD.

The removal of paper tickets will mean you won’t have to return to your car to put your ticket on the dash. And for those using the EasyPark app, you’ll have the ability to pay only for the exact length of your stay and to receive reminders when your time’s about to expire. All of these are very handy features that will make parking easier.

Councillor Eddy Kontelj - Brownbill ward

Having initiated the free 30-minute parking trial through a council resolution in April, it’s brilliant to see it now on the verge of starting. This is one of the current council’s most important initiatives since our election in October 2017 and we are very hopeful it will produce positive results for CBD businesses.

The free CBD on-street 2P parking has the potential to positively impact so many areas of our lives. It will encourage people back into the CBD to shop, socialise and conduct business. It will assist with the cost of living and bring more people into the town, which will also potentially have a positive impact on security and safety and lift the spirits of the community.

Eliminating the need to print more than 2.5 million paper tickets will also have a positive result on our carbon footprint. This initiative will also adopt clever and creative technology, which will make parking in the CBD much easier.

Free CBD parking is not the event, but it is the enabler that will make the event a huge success.

I encourage all members of our community to make the most of the trial. Pay a visit to central Geelong and experience the wonderful shopping, food and drink on offer. It’s a great place to spend time, and as of 1 December it will be even better because your first 30 minutes of parking will be free.

Page last updated: Monday, 16 December 2019