Learn the essentials

Whether you begin by considering what you are going to sell products and services or by finding a new space location, you need to consider all aspects of establishing a new business.

Products and services

It is essential to think about your products and/or services and what you bring to the market. Are you cheaper, faster, stronger? Do you have better service, or have the only product of its kind?

More information on products and services.


When you are starting a business, you will need to think about the type of structure that best suits your business needs.

More information on different business structures.


There are many ways to finance your business and establish your start ups costs.

Depending on the type of business you want to begin, you may need to think about start up costs, financing options and government grants.

More information finance.


Marketing, communications, public relations and media are the most important aspects of establishing a new business.

These are the ways to get your products and/or services promoted and to keep your customers coming back.

More information marketing.


There are a number of key location elements to take into account before signing a business lease.

More information locations.


Think about who you want to represent your business, the kind of culture and processes you intend to establish. Finding people that fit into your business culture will be essential to ensuring your business success.

More information people.

Product development

Geelong has a range of research and development organisations that can assist with product development. The key is choosing the right collaborators and how you want to manufacture and commercialise your new product.

More information Product development.

Grants and funding

There are a range of government and business grants and opportunities to assist your business reach the next level. Check out the latest round of funding and grants in the Geelong region to get your business going.

More information grants and funding.


Located with access to Geelong Port, Avalon Airport, freight routes and access to western land routes, Geelong offers a central location in the state of Victoria.

More information Export/import.

Training and development

City of Greater Geelong’s Economic Development department offers several regular training and mentoring programs.

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Page last updated: Wednesday, 22 January 2020